COLOR PSYCHOLOGY

Color psychology is a very complex topic but plays an unmistakable role in marketing and branding. In a nutshell, it looks at the way that color affects perceptions and behaviors of individuals.

When choosing a color palette, you should consider how you want your customer to feel and perceive your product or service.

Just like colors, your brand has a personality. Consumers go after products that match their own personalities. Defining your brand personality helps customers make purchasing decisions, and it helps you target the right people.

You can ask yourself the following questions:

• What is the gender of my brand?
• What tone does my brand have? Is it playful or serious?
• Is your brand affordable or luxurious?
• Is your brand modern or classic?
• What age is your brand? Mature or maybe more youthful?
• What energy does your brand radiate?

Red
Motivated | strong | energetic | courageous | determined | passionate | assertive | adventurous | dynamic

Orange
Creative | energising | active | friendly | positive | encouraging | playful | confident | sociable

Yellow
Happy | optimistic | cheerful | warm | pleasing | energetic | self-confident | nourishing | innovative

Green
Balanced | fresh | natural | healthy | prosperity | harmonious | growth | organic

Turquoise
Fresh | creative | calming | healing | compassionate | cool | dreamy | cleansing | soft

Blue
Calm | patient | cool | dependable | credible | open | loyalty | tranquil

Purple
Thoughtful | luxurious | intriguing | romantic | spiritual | creative | visionary | prestigious | strength

Pink
Nurturing | romantic | intimate | gentle | affectionate | compassionate | sweet | delicate | youthful

White
Clean | pure | innocent | simple | clear | sophisticated | pristine | airy | bright

Grey
Timeless | sophisticated | quality | reserved | efficient | accountable | professional | solid | classic

Black
Sophisticated | serious | expensive | dramatic | mysterious | elegant | powerful | classic | modern

Brown
Honest | wholesome | earthy | reliable | rooted | warm | rustic | organic | confident