Get new customers
Posted inBranding

10 Ways to get new customers for your local business

In the light of this world-wide pandemic, it is a reality that most people have been affected financially. The fact that more people need to find alternative ways to add to their income, or provide their own, raised the question even more on how to get customers for your small, local business. Many of my clients sit with the dilemma of…
Why you will have to rebrand
Posted inBranding

Why you’ll have to rebrand

As a brand designer ‘n get to work with a lot of new brands. At least 90% of the time, the request includes the phrase “timeless brand”. People look towards rebrand as a negative action for their business. Unfortunately, reality tells us that in order to stay trendy, you’ll have to rebrand to a certain extend. This could be a major…
Visual brand consistency
Posted inBranding

Ways to get consistent with your branding

You often hear how brand consistency is very important. But why? What is the big fuss about? Being consistent with your brand goes way deeper than just using the correct logo, fonts, and colours. It is being consistent in the message and promises towards your audience. Your brand after all is there to help build awareness, trust, and loyalty towards your…
Why branding matters | Faceless face
Posted inBranding

Why branding matters

Most entrepreneurs start a business with an idea. They usually slap on a logo and think branding is sorted. Your brand is the face of your business. In my post What is branding, we’ve talked about the complexity of a brand and how it incorporates both identity and strategy. Today I want to talk a bit more about why branding matters.…
Advantages of a mood board
Posted inUncategorized

Mood boards and its advantages

You’ve probably heard about a “mood board”, but really what is it and WHY on earth should you care? Right? Well, a mood board is a document (physical or digital) that consists of a collage of images, text, patterns, and sometimes even objects. It is also sometimes called an inspiration board. I just love the term just because it so accurately…
The story behind the brand
Posted inBranding

The story behind the brand

People are sometimes a bit baffled by the name Creative Coffee Bean. Today I want to share with you where the name and the concept behind the brand comes from. For those who know me well, it is instantly clear. But for those who don’t know me yet, here it is. Before I started the brand I was still working at…
Brand consists of both identity and strategy
Posted inBranding

What is a brand?

For a lot of people, the concept of a brand starts and stops with their logo (and maybe their website). But it is much more than just that. So what is a brand? It is what you stand for in the hearts and minds of the people you’re trying to reach, influence, and move to action. It is the promise you…
SMART Goals and why they matter
Posted inUncategorized

SMART goals in marketing and why they matter

We all know that in order to succeed in our businesses, we need to market or products or services. When you plan your marketing campaigns, it is not enough just to set goals. You have to be smart about it. You need smart goals! No, I don’t mean just smart in the general sense of the word. You have to set…
Hidden advantages of Pinterest
Posted inUncategorized

The hidden advantages of Pinterest

You probably are already on Pinterest right? NOT?!? You definitely should be if you are a blogger or an entrepreneur. For years I’ve been collecting inspiring ideas on the internet that floated around in all different nooks and corners of my computer. I should have come up with the idea of Pinterest decades ago!! (Why didn’t I? I could have been…
Blogging for business
Posted inUncategorized

Does blogging help your business grow?

As an entrepreneur you’ve probably seen a lot of businesses with a blog. We all know blogging is hard work and it can take up a lot of your valuable time. You should know by now that in any business, time equals money. So it is just right that you should invest it carefully. So the question on your lip is,…
1 Comment