Get new customers
Posted inBranding

10 Ways to get new customers for your local business

In the light of this world-wide pandemic, it is a reality that most people have been affected financially. The fact that more people need to find alternative ways to add to their income, or provide their own, raised the question even more on how to get customers for your small, local business. Many of my clients sit with the dilemma of…
Why you will have to rebrand
Posted inBranding

Why you’ll have to rebrand

As a brand designer ‘n get to work with a lot of new brands. At least 90% of the time, the request includes the phrase “timeless brand”. People look towards rebrand as a negative action for their business. Unfortunately, reality tells us that in order to stay trendy, you’ll have to rebrand to a certain extend. This could be a major…
Visual brand consistency
Posted inBranding

Ways to get consistent with your branding

You often hear how brand consistency is very important. But why? What is the big fuss about? Being consistent with your brand goes way deeper than just using the correct logo, fonts, and colours. It is being consistent in the message and promises towards your audience. Your brand after all is there to help build awareness, trust, and loyalty towards your…
Why branding matters | Faceless face
Posted inBranding

Why branding matters

Most entrepreneurs start a business with an idea. They usually slap on a logo and think branding is sorted. Your brand is the face of your business. In my post What is branding, we’ve talked about the complexity of a brand and how it incorporates both identity and strategy. Today I want to talk a bit more about why branding matters.…
The story behind the brand
Posted inBranding

The story behind the brand

People are sometimes a bit baffled by the name Creative Coffee Bean. Today I want to share with you where the name and the concept behind the brand comes from. For those who know me well, it is instantly clear. But for those who don’t know me yet, here it is. Before I started the brand I was still working at…
Brand consists of both identity and strategy
Posted inBranding

What is a brand?

For a lot of people, the concept of a brand starts and stops with their logo (and maybe their website). But it is much more than just that. So what is a brand? It is what you stand for in the hearts and minds of the people you’re trying to reach, influence, and move to action. It is the promise you…