Brand design for a florist
About Florium
Florium is a local florist that also distribute large cut flowers for use by smaller florists and specifically for wedding decorations.
Brand values
Florium’s core brand values are: Modern, Funky, colorful
Brand visual direction
Adding an abstract flower as an integral part of the design, made it clear about what Florium is all about. Cut flowers form a central part of the business, as well as the design. The abstract nature of the flower added to the more modern feel, and adding an additional layer of texture to the brand that was used as a pattern for the brand.
Brand collateral
• Brand Identity
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