Brand design for a sustainable swop shop
About The Green Garderobe
The Green Garderobe was started by my clients after they became aware of the enormous impact clothing has on landfills. Most of the time clothes that get frown out is still in perfect condition. With their new shop you can bring in the clothes you no longer want, and exchange them for something else. That way you can update your wardrobe without having to buy new. A sustainable swop shop.
Brand values
The Green Garderobe’s core brand values are: Sustainability, Swopping, Saving, Elegance
Brand visual direction
The main focus for the brand was to capture the concept of sustainability. An alternative way of shopping for your wardrobe, while minimizing the impact it has on the planet. A softer green was chosen to add to the feel of elegance and femininity. A bit of bright pink was added to play toward the informal setup of the business, as it is run as a popup shop.
Brand collateral
• Brand Identity
• Marketing collateral
• Social media designs
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