Brand design for an interior decorator
About René
René is an amazing interior decorator that specialize in creating feminine, but professional offices for female entrepreneurs. Most of her clients are home based entrepreneurs that have a home office. She cares about the environment and always strive to do her bit for the planet, even in her work. Her calm, collected and feminine personality, rubs off on the interiors she create.
Brand values
René’s core brand values are: Feminine, Passionate, Peaceful, Quite
Brand visual direction
The main focus for the brand is to capture the feminine and sophisticated image of the beautiful spaces René creates in her work. As she isn’t a very formal person, she wanted that to be portrayed in her brand. A handwritten font was chosen to help give it a more informal and personal feel, as the very muted and grey colors in the brand can easily look very formal with a more formally structured font. Although tones of grey is the primary color, an avocado green was added as she try to use environmental friendly options in her designs wherever possible.
Muted tones are used for her brand, as she believes that in an office environment the interior décor should be subtle and calming in order to prevent distraction.
Brand collateral
• Brand Identity
• Marketing collateral: shopping bag and pillow cover that she can use as a gift for her clients after working with them.
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